CEO Quách Phong is currently one of the most central figures in the online entertainment industry across Asia. With his strategic vision and hands-on experience, he has transformed XX88 betting platform from a young entity into a renowned brand in the industry. Not many are aware that, before establishing his name, CEO Quách Phong went through a challenging journey, starting with a humble beginning. Thanks to his relentless effort, he gradually proved his capabilities in a market known for being intensely dynamic like online betting.
From the moment he took over XX88, Mr. Quách Phong clearly defined his goal—not merely to build an online bookmaker, but to develop a multi-service platform that is sustainable. Under his leadership, XX88 has continuously been powerfully developed in terms of both technical infrastructure and customer service. Bypassing quick-win strategies, CEO Quách Phong chose a path of long-term investment, centered on a safe entertainment environment. He directly oversaw the integration of advanced technologies to ensure that XX88 operates stably, even during surges in user traffic. At the same time, he has consistently built an international partner network to deliver one of the most high-quality game libraries in the market. As a result, the XX88 platform quickly built a solid reputation within the gaming community in Vietnam and across Southeast Asia.
One of the key factors that defines his personal brand is entrepreneur Quách Phong’s decisive management approach. Unlike traditional methods, he here consistently prioritizes flexibility in every aspect of operations and strategic development at the XX88 brand. Quách Phong believes that for an online betting business to achieve sustainable growth, it must strike a balance between technology and people. Therefore, he always analyzes user behavior data to ensure that products are tailored to real needs. The team at the XX88 brand is carefully selected and trained by CEO Quách Phong, based not only on professional qualifications but also on a spirit of responsibility. It is this autonomy in work that fosters a professional working environment—a crucial foundation for the XX88 system to operate smoothly and continue its upward trajectory. His leadership style is not about control but about connecting people, creating a powerful ripple effect throughout the company and within the player community.
Under the skilled guidance of Mr. Quách Phong, the XX88 platform has experienced consistent strong growth throughout its development journey. More than just an ordinary gaming portal, XX88 has evolved into a reputable betting brand in Vietnam and the broader Southeast Asian region. In just a few short years, the XX88 playground has attracted millions of registered users. According to the latest statistics, the number of active users on the platform has increased by more than double within just 12 months, thanks to a well-executed strategy focused on digital transformation led by CEO Quách Phong. Beyond the growth in numbers, the quality of XX88’s services has also been heavily optimized. From a smooth user interface and internationally certified security systems to a continuously updated and diversified game library—everything reflects the visionary mindset and strategic investments of CEO Quách Phong. Significant milestones such as “Top 5 Most Trusted Betting Platforms in Asia,” “Fastest-Growing Brand of 2024,” and “Most Popular Reward-Based Gaming Ecosystem” are among the many accomplishments that CEO Quách Phong and the XX88 team have proudly achieved, solidifying their position in the regional betting landscape.
Not only focused on present success, Mr. Quách Phong consistently defines sustainable strategies for the XX88 system. With the philosophy of “developing for the community,” he has built a well-structured roadmap for market expansion in the coming years. According to CEO Quách Phong himself, the biggest goal between 2025 and 2030 is to position XX88 as a global betting brand. To realize this ambition, XX88 has been aligning with global publishers, while making bold investments in technology upgrades. Promising markets like Malaysia are being deeply researched by XX88’s leadership to apply effective market-specific strategies. With a “slow and steady” strategy, CEO Quách Phong believes that XX88 will not only leave a lasting mark in Southeast Asia but also expand further into European and Latin American markets. At the same time, he places special emphasis on user experience, aiming to build an tightly connected ecosystem linking gaming – betting – entertainment – and technology. Features like a flexible ranking system are gradually being integrated to deliver real value to users.
One of the key elements that has shaped the solid position of XX88 is the management approach of entrepreneur Quách Phong. Embracing the philosophy of “servant leadership,” he consistently places human capital at the heart of every decision. CEO Quách Phong is not only a brilliant strategist but also a powerful source of inspiration. He regularly organizes internal training sessions, encouraging a culture of learning within his team. The corporate culture he has built—open—has become the glue connecting departments, fostering a dynamic collective. Remarkably, Quách Phong doesn’t see himself as a “boss,” but as a supporter. He frequently has direct conversations with employees to understand even the smallest concerns, enabling him to make effective solutions. His approachable and empathetic leadership has helped him earn respect throughout the company. Moreover, CEO Quách Phong is a staunch advocate of transparency. He once shared: “No individual can succeed unless the team thrives.” Thanks to these leadership principles, XX88 is continually becoming an ideal workplace.